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Lisa Liao

Lisa Liao is a Board Member of the US-China Chamber of Commerce in Silicon Valley(USCCCSV), Founder of the Asian Cultural Heritage Exchange Association (ACHEA), Co-Founder of the Silicon Valley Asian Culture Center (SVACC), and Founder of ZorbTea.

With more than 25 years of experience in media, brand management, and the cultural industries, Lisa served as China Editor-in-Chief and Publisher for several internationally licensed magazines. She also held senior leadership roles at leading idol entertainment and fan-economy platforms and was an early driving force in the development of China’s idol industry. Her expertise spans content strategy, brand development, business operations, and cross-sector resource integration.

Over the past three years in Silicon Valley, Lisa has focused on connecting Chinese brands, innovative products, cultural assets, and supply-chain resources with U.S. markets, channels, and innovation ecosystems. She helps Chinese companies validate opportunities, build local partnerships, and establish their presence in North America while fostering sustainable collaboration between China and the United States across business, technology, and culture.

Companies

  • Asian Cultural Heritage Exchange Association

    Asian Cultural Heritage Exchange Association

    Founder

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    The Asian Cultural Heritage Exchange Association (ACHEA) is a Silicon Valley–based 501(c)(3) nonprofit organization dedicated to advancing the preservation, contemporary expression, and cross-cultural understanding of Asian cultural heritage in North America.

    Guided by the belief that cultural heritage should remain part of everyday life, ACHEA presents exhibitions, lectures, workshops, community programs, and digital initiatives featuring tea culture, calligraphy, qipao, traditional craftsmanship, and Eastern lifestyle arts. The organization connects artists, cultural institutions, schools, libraries, local communities, and government partners to create meaningful opportunities for Asian heritage to be seen, understood, and experienced.

    ACHEA also engages younger generations in cultural documentation and creative interpretation while exploring how artificial intelligence and digital technologies can support heritage preservation, education, and global cultural exchange.

  • Silicon Valley Asian Culture Center

    Silicon Valley Asian Culture Center

    Co-founder

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    The Silicon Valley Asian Culture Center (SVACC) is a Silicon Valley–based platform connecting businesses, markets, supply chains, and cultural resources between China and North America.

    Leveraging the Bay Area’s technology ecosystem, local business network, physical venue, and experienced operating team, SVACC supports Chinese companies entering the North American market through market intelligence, entry strategy, brand localization, customer and partner development, product showcases, trade shows, real-world market validation, and ongoing growth support. The platform helps companies move from understanding the market to establishing a sustainable local presence.

    SVACC also helps U.S. companies access China’s manufacturing capabilities, industry clusters, supply-chain resources, innovative products, and market partners. Through business delegations, industry programs, exhibitions, product launches, and government and cultural exchanges, the center creates practical opportunities for bilateral collaboration across technology, commerce, investment, and culture.

    By integrating market-entry strategy, brand development, event execution, local ecosystem connections, physical market-testing environments, and AI-enabled growth capabilities, SVACC supports companies throughout the journey from initial market validation to local operations and long-term expansion.

    Culture is an essential part of SVACC’s approach. Through exhibitions, events, content, and community experiences, the center brings technology, business, and Asian culture together in meaningful real-world settings—building trust and creating lasting connections between organizations in China and the United States.

  • ZorbTea

    ZorbTea

    Founder/CEO

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    ZorbTea is a Silicon Valley–based modern Chinese tea and botanicals brand dedicated to bringing traditional Chinese tea wisdom into contemporary everyday life.

    The brand offers a curated collection of distinctive whole-leaf teas and traditional botanicals from China, including Wild Ancient Tree Black Tea made from tea trees over 100 years old, 2018 Golden Flower Fu Brick Dark Tea produced by a USDA-certified organic producer, and Nine-Steamed Huangjing, a traditional Chinese botanical prepared through repeated steaming and sun-drying. The three products are designed for different moments of the day—from an energizing morning cup to a grounding afternoon brew and a naturally caffeine-free evening ritual.

    Beyond tea, ZorbTea uses modern design, educational content, in-person experiences, and AI-powered interaction to make Chinese tea culture more approachable for today’s North American consumer. In its virtual ZorbTea Lab in Aitizen City, AI tea mixologist Little Z helps visitors select a base tea, create personalized blends, and draw a daily fortune card—connecting a playful digital experience with a real-life tea ritual.

    The brand’s Chinese concept is “在。”— expressed in English as “Present. Here. Now.” ZorbTea invites people to take ten minutes each day to sit down, brew a cup, and return their attention to the present moment.